Entity Marketing Consulting Launches Search Engine Optimization Service
by Anonymous

Press Release
FOR IMMEDIATE RELEASE CONTACT:

Robert Russotti



Entity Marketing Consulting

1 North Road

Setauket, NY 11733-3035



631-941-3712

westsaddle@aol.com



DATE: 10/18/01
Entity Marketing Consulting Launches Search Engine Optimization Service

Entity Marketing Consulting announced the introduction of Search Engine Optimization and Registration services. Search optimization and registration deliver targeted traffic to a website. Along with advertising and publicity, these services form important elements of a successful marketing campaign. Entity takes an in depth approach analyzing the site content, structure, competitors and site code. "Utilizing an expert in search engine optimization is very important because optimizing for search robots is considerably different from designing for human readers. Visibility increases when websites are properly optimized and registered," said Robert Russotti, President of Entity. "Search rankings change constantly so even properly optimized and registered sites require regular periodic maintenance, but many firms, especially those who develop sites with outside agencies, end their website projects once the site launches."

"Web designers and content developers usually focus on the human reader, which is important but if the site is not in the top 30 listings on a search engine, people will go to competitors' sites. Each robot has different algorithms for indexing a site and our expertise is in knowing the things most likely to result in high scores," said Russotti. The firm monitors and reports on position for selected search terms and provides ongoing support for additional optimization. A sample position report is available on the Entity website. When developing a new site, Entity addresses optimization up front, incorporating design elements that improve rankings. Entity developed this capability in 1999 and optimized sites for a number of clients before announcing the service this month. The Entity website shows results for a recent client, where the service produced over 65 top ten positions of which 30 were number 1.

Further information about Entity is available at www.entityinc.com/.

Entity is headquartered in Long Island, New York and develops marketing plans, corporate communications programs and marketing campaigns encompassing advertising, direct mail, telemarketing, seminars, collateral, website and publicity.







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